EasyAd™ - Educational version
Markets served include universities, colleges and schools and school boards.
Communication made easy… Education made fun!
The omnipresence of modern age media gives way to the fact that communication is becoming increasingly challenging, a somewhat tedious undertaking for someone trying to reach an audience or to get a message across. This phenomenon can be witnessed in schools as well. Schools, not capitalizing on the full advantages of modern multimedia communication technologies, are still relying on traditional announcements over the public address system, billboards and student-made posters, all of which seem to be ignored increasingly.
The ADitude Media Difference
Through great efforts and thousands of hours of research and development, we at ADitude Media Inc have been able to develop a product we feel very passionately about, the ADitude Media school display portals. An innovative, budget pleasing communication solution that also offers a tremendous educational upside.
The ADitude Media School Display Portals
Simply put, the school display portal is digital signage and smart billboard. This portal is displayed on television monitors or projected onto a screen, located in strategic (high traffic) areas within the school building.
The School Display Portal Technology Explained
The school display portal is an intuitive Web-native solution, which is based on a client/server architecture. The client is located at the school, and all content management is controlled from this console, or from any console that has access to the Internet. The software application that generates the display itself is housed on a server, also located at the school. Information is then transmitted and displayed in the school. By employing this network architecture, we assure the most secure possible solution; impossible to be penetrated by viruses or other potential threats.
An Innovative Effective Communication Tool
In order to illustrate the effectiveness of digital multimedia message boards as a communication tool, we can borrow a parallel example from shopping malls, where:
"[M]all patrons were 50% more likely to recall advertising for a specific specialty retail store chain after viewing [digital] displays, and subsequently, 40% more likely to purchase from that chain." – Arbitron Research Group
Though these statistics are relative to the retail sector, the same logic can be applied within schools. It is indisputable that moving pictures, text or music included in a sign or billboard have a far greater potential not only to attract attention, but also to increase the retention of this information.
Get Your Message Across
We have developed our school information portals and digital displays with you in mind. Our EasyAd™ - School version software integrates the following:
- Display school breaking news and events.
- Principal’s daily message.
- School and school board sporting event results
- School name branding and sponsorships.
- Multimedia display section assigned to school/educational information.
- CBC news integration, weather forecasts and professional sporting event results.
Other optional features we have integrated into our software include:
- Interactive fulfillment touch screen kiosks (directory, information portal, etc.).
- Digital video surveillance and two way video communication for emergency communications.
- Background music.
The value of ADitude Media’s school display portals in terms of reaching a desired audience is very high. With the help of modern, user-friendly technology, your school’s administration will be able to get its message across to students, parents and other visitors. Furthermore, students will be able to use this intermediary to communicate with their fellow students about school events.
Another key concept to understand is that repeated exposure to a message or information also increases one’s ability to retain this information. This being said, we at ADitude Media, will take the time to evaluate particulars of the school building itself in order to ensure that our school display portals are installed in high traffic areas of the school (usually main lobby and cafeteria) to maximize the potential of transmitting information and creating an environment with for repeated exposure to information.
An Added Dimension To Education
Information technologies (IT) are growing in importance as society progresses and have become a large part of the overall economy, predominantly in the business sector. It is important for younger generations to understand these trends and acquire as much knowledge as possible with regards to the subject. Having students participate with the school display portal will offer them a practical, stimulating way of learning IT and the killer applications of the Internet (Flash, streaming videos etc.).
Challenging Students To Be Creative And Innovative
The educational value of ADitude Media’s school display portal goes much deeper than simply editing text content. Due in large part to the section on screen devoted to multimedia content, students will be encouraged to develop multimedia content to announce school events (dances, theme days, assemblies). By providing students with the possibility of undertaking such projects, we are in a position to naturally develop the students’ creativity, which could be limited if available resources still remained unchanged (posters and the public address system).
Managing Content
On top on simply creating multimedia content, or any content for the school display portals, students will be called upon to also manage this information. Using our intuitive, user-friendly content management interface, students will be called upon to upload, edit and schedule the content they have created and through this experience will be able to understand how to integrate content from different sources as well as basic principles of Web content management.
Committed To Building A Strong And Successful Relationship
Our Vision
At ADitude Media Inc., our vision is to educate the younger generations on the growing importance of Information Technologies, the killer applications of the Internet and the importance of also having to properly manage these technologies.
A Strong Orientation Towards The Future
We are in the process of establishing partnerships with a number of high tech organizations and specialty television stations among others, to work towards including a multimedia library for school displays and in-class information systems. We hope to make our school display portals the deepest and highest quality solution available on the market, both now and in the future.
A Reciprocated Investment
The integration of the ADitude Media school display portals within your school should not be viewed as an administrative cost, but rather as a great investment in education. Likewise, we are committed to investing our resources to ensure that we are always in a position to be of valued service to the personnel and students in your school.